Founded by Kelly Dooley, Luxe Rebellion Styling Haus’ mission is not only to shift the narrative about the true purpose of fashion but also to utilize its ancient spiritual technologies to unlock the blueprint to her clients’ souls so that they can step into their sovereignty and thus restore the divine feminine archetype, which has been lost in the societal programming that has enslaved the collective. She fuses her passions together effortlessly, blending style and therapy in a very Earth healing and heart-centered way, leading with spiritual awareness and compassion to lead her clients to the light, where they can bask in the power of the highest embodiment of themselves.
Dooley—who is a devout domestic violence and mental health advocate as well as a fashion-focused producer, stylist to the anointed, and impassioned creative director—combines style with various healing modalities in a process that she dubs Soul Alchemy, a transformative process that resulted from the metamorphosis that she personally experienced while healing from the remnants of narcissistic abuse that had held her back from fully embodying her highest self.
In early 2024, Dooley started a 501c3 called Ashes to Diamonds, a non-profit that strives to be a beacon of light for domestic violence survivors, teaching them how to transmute their pain into power and their ashes into diamonds. This healiing haven was a promise she made herself in early 2015—-that she’d be the woman she needed when she suffered in silence from 2011-2015. She offers complimentary styling services to survivors as well as a plethora of other services on a selective basis, for God tells her who to help and to which extent.
Dooley entered the fashion industry after training for a marathon and being unable to find a fabulous sports bra with a pocket in 2009. She returned from the competition with an insatiable desire to create the bra of her wildest dreams, literally hitting the ground running and never looking back.
Dooley became a fitness and fashion expert. She is the founder for the activewear company, BodyRock Sport, which was voted Start Up Fashion Company of the Year by Stiletto Woman in 2012, and after spending nearly a decade in New York City, she returned to Southern California in 2015. Known as an industry maverick, her invention of Swarovski-encrusted sports bras with pockets and other unique features truly redefined the meaning of fitness, fashion, and function. With cheeky names like "Lock 'em Down," "Zip 'em Up," and "Dim Your Headlights," she has an uncanny ability to come up with game-changing ideas that turn everything she touches into gold.
Her couture creations have been worn by Hollywood's hottest celebrities, including Vanessa Hudgens, Paula Abdul, Nicole Scherzinger, Kimberly Cole, Giuliana Rancic, Lady Gaga, Becky G, Adrienne Bailon, Adam Lambert, Britney Spears and PINK. Her work has been featured in hundreds of publications, including Forbes, Elle, Health, In Style, The O List, Forbes, The Wall Street Journal, Elite Daily, Fitness, Self, The New York Post, US Weekly, Perez Hilton, Competitor, The Huffington Post, Oxygen, TimeOut, The Los Angeles Times, DailyCandy and Refinery29.
Dooley’s name circulated globally on a viral level when she starred in both Say Yes to the Dress and The Big Day, respectively.
As a motivator, Dooley's perspective spans far beyond the idea of thinking "outside-the-box." As she says, she prefers to "break boxes," constantly pushing her clients to "find voids in the market and fill them by making something better," and to protect their ideas as they would a piece of gold, for thieves only come when the vault is full. As Mike Tyson said, "Everyone has a plan 'till they get punched in the mouth." This mindset culminated with a TEDx Talk in 2013, where she tackled Einstein's quote, "Learn from yesterday, live for today, hope for tomorrow. The important thing is to never stop questioning." Dooley inspires and empowers others, always emphasizing the importance of defining and sticking with your own USP, encouraging her cult-like followers to be fearlessly unapologetic trendsetters. In an age of utter monotony, it feels liberating to be a true independent, and Dooley fully embraces that notion.
Since her departure from BodyRock Sport, Dooley’s vast experience in the fashion world has made her a household name in the world of wardrobe artists in Southern California. Though she is known for activewear, she's equally talented in creating visual masterpieces with couture, fashion and swimwear. Share your vision and she will bring your dream to fruition with laser precision and with the utmost integrity. She is a creative genius who knows how to make a woman glow from the inside out, conducting extensive research for every style client to ensure that, as a team, they can achieve the overarching objective for each and every photo shoot.
She graduated from Boston University with her B.S. in Print Journalism in 2005 and from New York University with her M.A. in Media, Culture, and Communication Studies in 2008, with an emphasis in social media and luxury consumption. She has studied abroad in Australia, China, France, Greece, Ireland, Italy, New Zealand, Switzerland, The United Kingdom, and Turkey. She also completed her certification from Notre Dame University for advanced intercultural management and got her certification for domestic violence advocacy in 2016.
She blazed through the cannabis industry in 2017 in hopes of de-stigmatizing cannabis via luxury branding with her company, Luxe Branding Haus—which is a full-service branding agency based on the premise that opulence, innovation and strategy define a successful brand—but ultimately she decided to pivot back into her divine calling in late 2022.
Dooley carries a spiritual responsibility to lead women to the light. She has fully devoted herself to be of service to others in the ways that only the anointed can fully understand. She hopes to make the world a better place by sharing her cosmic gifts, by igniting the soul power that resides within her clients, by teaching children how to manifest the life of their dreams, and by creating a community of radically authentic women who honor their divine missions in obedience to God; who celebrate life, peace, and harmony in order to heal the collective and thus raise the vibration to Christ consciousness, thereby restoring the hieros gamos template (heaven on earth).